{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O107285"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O107285/"}},"images":null,"see_also":null},"record":{"systemNumber":"O107285","accessionNumber":"E.1221-2004","objectType":"Poster","titles":[{"title":"Sun, Air and Water - Our Best Friends","type":"assigned by artist"}],"summaryDescription":"Under Soviet rule, special attention was paid to what was called the \"new Soviet body.\" The physical ideal for men and women was to be healthy, wholesome and athletic. To achieve this goal, even work days in the labour yards began with morning exercises. This poster exploits the \"feel-good factor\" with bright colours, smiling faces and athletic equipment associated with fun and diversion. Even the sun is rendered in a playful way, referencing the kind, sweet faces of painted Russian dolls.","physicalDescription":"Colour offset lithograph poster depicting a healthy, fair-haired woma with an image of the sun as a Matryoschka (Russian doll). White background framed in orange, with sports equipment within the frame.","artistMakerPerson":[{"name":{"text":"Votren, V.","id":"A13864"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[],"materialsAndTechniques":"Colour offset lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR13","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Moscow","id":"x32457"},"association":{"text":"made","id":"x28654"},"note":""},{"place":{"text":"USSR","id":"x30677"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1977","earliest":"1977-01-01","latest":"1977-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"87.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"56.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"1977 Moscow\r\nArtist: V. Votren\r\n35,000 copies\r\n10 Kopeks","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"\"Sun, Air and Water - Our Best Friends\" Soviet poster by V. Votren promoting health and athleticism. USSR, 1977.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"Moscow","id":"x32457"},{"text":"USSR","id":"x30677"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"suns","id":"x31103"},{"text":"sport","id":"AAT222725"}],"contentConcepts":[{"text":"propaganda","id":"AAT55539"},{"text":"health","id":"AAT55133"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1221-2004"],"accessionNumberNum":"1221","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.2638"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2004-11-16","availableToBook":false}}