{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O107274"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O107274/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2019LH7457/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2019LH7457/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2019LH7457","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LH7461","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O107274/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O107274","accessionNumber":"E.3710-2004","objectType":"Greeting card","titles":[],"summaryDescription":"This pop-up card simulaneously represents Britain past and present, using two iconic images; its pop-up part has the figure of Britannia around which is wrapped in contemporary lettering the word London. On the back of the card is a street sign, with 'City of Westminster' in gothic lettering above 'Carnaby St. W.' Carnaby Street is an iconic London street for the 'Swinging Sixties' in London, the centre of innovative fashion retail and attitude that echoed prevailing spirit of sexual and political revolution.\r\n\r\nGraphic designer Clifford Richards designed some of the most memorable packaging and printed ephemera of the 1960s. Vibrant, witty and fun, they are an exuberant expression of the Pop Art decade.","physicalDescription":"Pop-up card with an image of Britannia and a Carnaby Street, W.  street sign. Yellow background, with colourful circles and the word London can be seen when the card is viewed from above.","artistMakerPerson":[{"name":{"text":"Clifford Richards","id":"A13853"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"}],"techniques":[{"text":"die cutting","id":"AAT233399"},{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"printed card","categories":[{"text":"Greeting cards","id":"THES48944"},{"text":"Ephemera","id":"THES252985"},{"text":"Prints","id":"THES48903"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2019LH7457","2019LH7461"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"GG","shelf":"259","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"c.1965","earliest":"1960-01-01","latest":"1969-12-31"},"association":{"text":"issued","id":"x45592"},"note":""}],"associatedObjects":[],"creditLine":"Purchased through the Julie and Robert Breckman Print Fund","dimensions":[{"dimension":"Height","value":"20","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"opened flat","note":""},{"dimension":"Height","value":"10","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"opened as pop-up, or closed","note":""},{"dimension":"Width","value":"15.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"opened or closed","note":""},{"dimension":"Depth","value":"10","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"opened as pop-up","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'City of Westminster / CARNABY ST. 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Pop-card with an image of Britannia, 1960s","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"London","id":"x28980"},{"text":"Westminster","id":"x29482"}],"associatedPlaces":[],"contentPerson":[{"text":"Britannia","id":"N1377"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.3710-2004"],"accessionNumberNum":"3710","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-07","recordCreationDate":"2004-11-16","availableToBook":false}}