{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O10724"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O10724/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2021NC2710/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2021NC2710/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2021NC2710","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O10724/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O10724","accessionNumber":"B.324:1 to 4-1998","objectType":"Yo-yo","titles":[{"title":"Yomega","type":"manufacturer's title"},{"title":"The Yo-yo with a Brain","type":"manufacturer's title"}],"summaryDescription":"","physicalDescription":"High-performance yo-yo. A double disc of thick clear plastic joined with a metal rod through the centre. Around the rod is twisted white string. Inside one of the discs are two springs attached to two plastic bars with a ball bearing on each; one bar is blue the other pink - these are termed a 'patented centrifugal clutch' which programs automatic returns and super long spin times.\n\nWith the yo-yo is a clear plastic box with a printed white paper label in one corner. Inside is a box base, card, top covered with red flock, shaped with an arc and bar into which fits the yo-yo. There is also a card insert, cut and folded to support the yo-yo in its box, the front is printed in colours to show a light burst and the titles. The reverse side is printed with the maker's details and trademarks together with instructions.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Yomega Corporation","id":"A1738"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"plastic","id":"AAT14570"},{"text":"card","id":"x30344"},{"text":"string","id":"AAT14249"},{"text":"steel","id":"AAT133751"}],"techniques":[{"text":"injection moulding","id":"AAT54070"}],"materialsAndTechniques":"Plastic, steel, string, printed card and paper","categories":[{"text":"Play","id":"THES274366"},{"text":"Toys & Games","id":"THES262248"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2021NC2710"],"imageResolution":"high","galleryLocations":[{"current":{"text":"CA017","id":"THES388335"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"SR017","id":"THES341212"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"SR017","id":"THES341212"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"SR017","id":"THES341212"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"yo-yo","id":"AAT211266"}],[{"text":"packaging","id":"AAT55100"}],[{"text":"packaging","id":"AAT55100"}],[{"text":"packaging","id":"AAT55100"}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"Fall River","id":"THES387585"},"association":{"text":"designed","id":"x29338"},"note":""},{"place":{"text":"United States","id":"x29333"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"1993-1998","earliest":"1993-01-01","latest":"1998-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"Given by Caroline Goodfellow","dimensions":[{"dimension":"Diameter","value":"57","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"yo-yo","note":""},{"dimension":"Depth","value":"32","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"yo-yo","note":""},{"dimension":"Height","value":"83","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Packaging","note":""},{"dimension":"Width","value":"70","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Packaging","note":""},{"dimension":"Depth","value":"44","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Packaging","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'YOMEGA® HIGH PERFORMANCE / Pat No. 4332102'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"'828699 S / YO-YO WIT / $12.00'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"White label with black letters, includes bar code; printed"},{"content":"'AGES 8 - ADULT / MADE IN U.S.A.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"outside of insert, together with the title; printed"},{"content":"'U.S. Pat #4,332,102'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"on reverse side of insert, together with an offer fore new strings and instructions for playing with the toy; printed"},{"content":"'YOMEGA - The YO-YO With a Brain® is a registered trademark of Yomega Corp. Package ©1993; Fall River, MA 02723-0402'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"This yo-yo was bought in a leading toy shop in Boston, Massachusetts, in October 1998. At the time it was the leading seller of yo-yos.","historicalContext":"The Yo-Yo has a long history, the first ones to be depicted were on Greek vases. An extension of tops, they were toys and there is no suggestion that they were once weapons. During the late-1990s, yo-yos enjoyed a period of revival.","briefDescription":"\"Yomega\" Yo-Yo made in the USA by Yomega Corp in 1998","bibliographicReferences":[],"production":"","productionType":{"text":"mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.324:1-1998","B.324:2-1998","B.324:3-1998","B.324:4-1998"],"accessionNumberNum":"324","accessionNumberPrefix":"B","accessionYear":1998,"otherNumbers":[{"type":{"text":"patent number","id":"THES51558"},"number":"US Pat. #4,332,102"}],"copyNumber":"","aspects":["WHOLE"],"assets":["2025PL0037"],"recordModificationDate":"2026-04-09","recordCreationDate":"1999-03-23","availableToBook":false}}