{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O106770"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O106770/"}},"images":null,"see_also":null},"record":{"systemNumber":"O106770","accessionNumber":"E.66-2004","objectType":"Poster","titles":[{"title":"Think of them before you take a day off","type":"assigned by artist"}],"summaryDescription":"World War II propaganda posters were designed to influence the thoughts and actions of their intended audience. They excercised their influence by arousing patriotism, hope, and pride, or shame, guilt and fear. Often wartime messages sought to stir a variety of emotions. \r\nBecause absenteeism could slow wartime production, this poster issued by the U.S. Navy discourages workers from taking time off. In order to best convey the message, three soldiers are shown in their battle outposts, fighting for their country. Given the extreme conditions of battle, homefront employees, by comparison, would feel ashamed of taking leave.","physicalDescription":"Three full-colour images of soldiers, scenes from their battle stations behind (Pacific Theatre, etc.)","artistMakerPerson":[{"name":{"text":"Lovell","id":"A13784"},"association":{"text":"artists","id":"AAT25103"},"note":""},{"name":{"text":"Hutchkiss","id":"A13785"},"association":{"text":"artists","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"US Navy","id":"A13776"},"association":{"text":"issued by","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR2","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United States","id":"x29333"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1943","earliest":"1938-01-01","latest":"1947-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"76.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"101.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"\"Think of them before you take a day off.\" 3 soldiers by Hutchkiss and Lovell. World War II poster issued by the Navy. USA.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"United States","id":"x29333"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"World War II","id":"V16"}],"associatedEvents":[],"contentOthers":[{"text":"soldiers","id":"AAT185678"}],"contentConcepts":[{"text":"war","id":"x35624"},{"text":"propaganda","id":"AAT55539"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.66-2004"],"accessionNumberNum":"66","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.498"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-15","recordCreationDate":"2004-10-26","availableToBook":false}}