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Themes and form were rigidly prescribed and the idealised figures were often copied from source books.\r\nMao Zedong's personal aim behind the Cultural Revolution was to bolster his own position within the Communist Party. Posters helped to propagate the cult and here he is seen literally as the central subject. Chairman Mao badges and posters offered a means for people to 'own' the cult and demonstrate their allegiance.","physicalDescription":"Full-length portrait poster of Chairman Mao Tse-Tung, framed in red with yellow Chinese characters; French and English translations also in yellow.","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[],"materialsAndTechniques":"Colour offset lithography","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2019MD5698"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"3G","shelf":"DR28","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"China","id":"x29398"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1965-1970","earliest":"1960-01-01","latest":"1970-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"76.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"53.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Chairman Mao Tse-Tung/ Le Président Mao Tse-Toung","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"yellow on red"},{"content":"中国北京·人民美術出版社出版 ","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Published by People’s Fine Arts Publishing House, Beijing, China","transliteration":"","type":"","note":"blue on white along lower margin"},{"content":"中国国际书店发行·MA-37","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Issued by China International Book Shop (now China International Publishing Group)","transliteration":"","type":"","note":"blue on white along lower margin"}],"objectHistory":"","historicalContext":"","briefDescription":"Full-length portrait poster of Chairman Mao. China. ca. 1965-1970.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"China","id":"x29398"}],"associatedPlaces":[],"contentPerson":[{"text":"Zedong, Mao","id":"N4256"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Chinese Cultural Revolution","id":"V361"}],"associatedEvents":[],"contentOthers":[{"text":"portrait","id":"AAT15637"}],"contentConcepts":[{"text":"ideology","id":"AAT258340"},{"text":"propaganda","id":"AAT55539"},{"text":"politics","id":"AAT55537"},{"text":"communism","id":"AAT55519"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.695-2004"],"accessionNumberNum":"695","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1486"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-22","recordCreationDate":"2004-09-28","availableToBook":false}}