{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O105838"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O105838/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BR3392/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BR3392/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BR3392","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O105838","accessionNumber":"E.686-2004","objectType":"Poster","titles":[{"title":"Mao Zedong","type":"generic title"}],"summaryDescription":"Through the upheaval of the Cultural Revolution (1966-1976) Mao Zedong aimed to reinvigorate Communism in China and eliminate traditional urban class differences. A 'saturation campaign' of visual propaganda was a primary vehicle for disseminating the new ideologies. Themes and form were rigidly prescribed and the idealised figures were often copied from source books.\r\nMao Zedong's personal aim behind the Cultural Revolution was to bolster his own position within the Communist Party. Posters helped to propagate the cult and here he is seen literally as the central subject. Chairman Mao badges and posters offered a means for people to 'own' the cult and demonstrate their allegiance.","physicalDescription":"Bust portrait of Chairman Mao on yellow background, wearing cap with Red Guard star and black 'Mao suit' with a green & red collar. Text printed in yellow on red across lower 2/3 of sheet (Chinese).","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[],"materialsAndTechniques":"Colour offset lithography","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BR3392"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR28","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"China","id":"x29398"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1966","earliest":"1961-01-01","latest":"1970-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"74.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"52.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"\"What leads us is the Chinese Communist Party. What guides us is Marxism and Leninism. Mao Tse Tung","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"Academy Films","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"T8027 . 4999 (67 [single Chinese character] 3) 0.12","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"lower right, turquoise type"}],"objectHistory":"","historicalContext":"","briefDescription":"Bust portrait of Chairman Mao Tse-Tung. Chinese Cultural Revolution poster. China, n.d.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"'Chinese Propaganda Posters.' Taschen. 2003."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"China","id":"x29398"}],"associatedPlaces":[],"contentPerson":[{"text":"Zedong, Mao","id":"N4256"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Chinese Cultural Revolution","id":"V361"}],"associatedEvents":[],"contentOthers":[{"text":"portrait","id":"AAT15637"}],"contentConcepts":[{"text":". propaganda","id":"AAT55539"},{"text":"politics","id":"AAT55537"},{"text":"ideology","id":"AAT258340"},{"text":"communism","id":"AAT55519"},{"text":"marxism","id":"AAT55528"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.686-2004"],"accessionNumberNum":"686","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1460"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2004-09-27","availableToBook":false}}