{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O105401"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O105401/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HK3345/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HK3345/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2015HK3345","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O105401","accessionNumber":"E.744-2004","objectType":"Poster","titles":[{"title":"Loading the transatlantic mail at Falmouth 1833","type":"assigned by artist"}],"summaryDescription":"The General Post Office launched and continued an extremely successful poster campaign throughout the  mid-twentieth century in order to advertise the services it provided as well as to shape public perception of the organisation. In 1934, the GPO even formed the short-lived Poster Advisory Group to help create representative images and striking graphic design.\r\n\r\nThis poster establishes a historical narrative by presenting a scene of mail delivery in 1833 via ship and covered wagon.","physicalDescription":"Dock scene with masted ships. Primarily blue with some black, and some tan. Covered wagon with six horses, a seventh being led by a man in a smock. Text.","artistMakerPerson":[{"name":{"text":"Harold Sandys Williamson","id":"AUTH316074"},"association":{"text":"made","id":"x28654"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"GPO, General Post Office","id":"A13086"},"association":{"text":"issued by","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"Colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"},{"text":"Maritime","id":"THES260021"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2015HK3345"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"67","box":"E"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1934","earliest":"1934-01-01","latest":"1934-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"50.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"64.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Mails for the packets arriving at Falmouth, 1833","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"black"},{"content":"GPO logo","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"[crown and ring] bottom left"},{"content":"Russell & Co/ London to Falmouth","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"text printed on covered wagon"}],"objectHistory":"","historicalContext":"","briefDescription":"Poster for the GPO (General Post Office) by H.S. Williamson depicting a dock scene in 1833 with masted ships in Falmouth.  Great Britain, 1934.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"'GPO posters : post early, 1920-1960' sponsored by the Royal Mail. London: Camberwell Press,1993. \r\n \r\n87 p. : col. ill. ; 40 cm."},{"reference":{"text":"","id":""},"details":"","free":"\"State patronage of design? The elitism/commercialism battle in the General Post Office's graphic production\" by Y. Suga. Journal of Design History.Volume 13, Issue 1, 2000: pp. 23-38"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"United Kingdom","id":"x29336"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"docks","id":"AAT120801"},{"text":"ships","id":"AAT82981"},{"text":"post office","id":"AAT6036"},{"text":"wagon","id":"AAT215710"},{"text":"horses","id":"AAT162082"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.744-2004"],"accessionNumberNum":"744","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1906"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2004-09-16","availableToBook":false}}