{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1042145"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1042145/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HG8735/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HG8735/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HG8735","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1042145","accessionNumber":"E.413-1998","objectType":"Poster","titles":[{"title":"Careless talk costs lives","type":"series title"}],"summaryDescription":"Fougasse was art editor of the magazine <i>Punch</i> when World War Two broke out in 1939, and he offered his services free to the British Government. He produced propaganda material for almost every ministry, and his gossiping cartoon characters injected welcome humour into propaganda posters in February 1940. Their popularity set a new tone for official mass communication. Despite an extended and illustrious career as a cartoonist, illustrator and commercial poster designer, it is probably for his 'Careless Talk Costs Lives' posters, issued by the Ministry of Information for display in public transport, that he is best known. Repetition was a characteristic feature of Fougasse's earlier cartoon style. In most of his 'Careless Talk' posters, multiple imagery plays ironically against the captions as a device to warn against the fundamental dangers of gossip.","physicalDescription":"Two men, one in blue, the other in green, standing infront of a wall talking to one another. A window in the wall has Hitler looking out at them.","artistMakerPerson":[],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"Lithograph","id":"x39981"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014HG8735"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"62","box":"D"}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1940","earliest":"1940-01-01","latest":"1940-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Peter N. Avory","dimensions":[{"dimension":"Height","value":"31.8 ","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Weight","value":"20.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Fougasse","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist's signature printed at the top within the image"}],"objectHistory":"","historicalContext":"","briefDescription":"Cyril Kenneth Bird ( \"Fougasse\") (1887-1965)  \"Strictly between you and me....\" Reduced format poster from the Wartime propaganda series 'Careless talk costs lives' 1940","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.413-1998"],"accessionNumberNum":"413","accessionNumberPrefix":"E","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2009-06-30","availableToBook":false}}