{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1041491"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1041491/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1041491","accessionNumber":"E.1060:1-2-1993","objectType":"Cigarette packet","titles":[],"summaryDescription":"","physicalDescription":"","artistMakerPerson":[],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"","categories":[],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB1E","shelf":"GG","box":"247"}],"partTypes":[[{"text":"prints","id":"AAT41273"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"circa 1950-1975","earliest":"1950-01-01","latest":"1975-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by an anonymous donor","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This is one of 55 packets of cigarettes from the 1950s to the 1970s given to the Museum in 1993 by an anonymous donor. They range from the UK, Ireland, Germany, France, Switzerland and Croatia.  Within the group it is possible to study the evolution of logos, typography and packaging technology, as well as the different marketing techniques used to target smokers in the mid 20th century.  Some focus on an appeal to status (Senior Service, Sovereign, Clubman), other to quality (Gold Bond, Embassy Gold, Perfectos) and some even with a consideration to health (Everest Menthol Cooled, Woodbine Filter, Player's No. 6 Filter etc).","historicalContext":"","briefDescription":"Cigarette packet - Morava","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1060:1-2-1993"],"accessionNumberNum":"1060","accessionNumberPrefix":"E","accessionYear":1993,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-15","recordCreationDate":"2009-06-30","availableToBook":false}}