{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1037488"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1037488/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2026PN4295/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2026PN4295/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2026PN4295","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1037488/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1037488","accessionNumber":"CIRC.173-1931","objectType":"Poster","titles":[{"title":"France-Champagne","type":"assigned by artist"}],"summaryDescription":"","physicalDescription":"Colour lithograph poster advertising Debray's champagne. Against a yellow ground a woman in evening dress holds a fan in her left hand and in the other, a glass of champagne, its contents overflowing, filling the foreground with bubbles. Signed with monogram, lettered with titles, and printer's name and address.","artistMakerPerson":[{"name":{"text":"Bonnard, Pierre","id":"A7766"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Colour lithograph poster","categories":[{"text":"Posters","id":"THES252963"},{"text":"Drinking","id":"THES48965"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2026PN4295"],"imageResolution":"high","galleryLocations":[{"current":{"text":"SHLN","id":"THES49063"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":"AAT27221"}],[{"text":"print","id":"AAT41273"}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"France","id":"x28849"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1889","earliest":"1889-01-01","latest":"1889-12-31"},"association":{"text":"designed","id":"x29338"},"note":""},{"date":{"text":"1891","earliest":"1891-01-01","latest":"1891-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[{"object":{"text":"E.150-1921","id":"O133516"},"association":"Duplicate"}],"creditLine":"Given by Mrs G.R. Halkett","dimensions":[{"dimension":"Height","value":"805","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"595","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"FRANCE-CHAMPAGNE\n\r\nE. DEBRAY PROPIÉTAIRE \nLA HAUBETTE-TINQUEUX-LEZ-REIMS \nBUREAU DE REPRÉSENTATIONS \r\n8, RUE DE L'ISLY PARIS\r\n\r\nImp. Edw. ANCOURT & Cie. 83, Faubg St. Denis, PARIS. ","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Colour lithograph poster by Pierre Bonnard, 'France-Champagne', advertising E. Debray, printed by Imprimerie Edward Ancourt. France, designed 1889, published 1891.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Taken from Departmental Circulation Register 1931"},{"reference":{"text":"","id":""},"details":"","free":"The following excerpts are from 'Pierre Bonnard, the graphic art', New York: Metropolitan Museum of Art : Distributed by H.N. Abrams (Colta Ives, Helen Gianbruni, and Sasha M. Newman), 1989:\r\n\r\n[This poster] present[s] an opportunity to examine Bonnard's attentiveness to the harmonious combination of lettering with figural designs. His first poster, commissioned for France-Champagne, carried its brand name in an undulating parade of type suggesting the giddying effects of the product. Bonnard continued to use a bold, conspicuously handwrought alphabet whenever lettering was called for in his graphic assignments. It was made an integral part of each design, often balancing the asymmetry of a composition and always reinforcing the character of the image he had created.Given a choice, Bonnard obviously preferred to supply any lettering that might be needed with his art, and this remained true right up to 1947, when he designed the cover of an issue of Verve devoted entirely to him, which did not appear until seven months after his death.\r\n\r\nBonnard's first memorable work -a print, not a painting- was commissioned in 1889 to advertise Debray's France-Champagne. The poster, which launched Bonnard's professional career, is remarkably good for a first try, demonstrating the artisfs precocious ability to capture high spirits in a stringent and compelling design. Bonnard's starry-eyed reveler, who raises a toast above a great wave of bubbling foam, symbolizes the most alluring and intoxicating aspects of Parisian nightlife, while vividly celebrating the year that inaugurated both the Exposition Universelle and the Eiffel Tower.\n\n[Designed in 1889] it was not until late in March 1891 that the poster actually appeared on the streets of Paris (its production probably delayed by the artist's military duty).'"},{"reference":{"text":"","id":""},"details":"","free":"The following excerpts are from Bouvet, F., Terrasse, A., Bonnard : the complete graphic work, Paris, 1981:\r\n\r\n'When Pierre Bonnard’s poster advertising the products of France Champagne first appeared on the walls of Paris in March 1891, it so delighted Henri de Toulouse-Lautrec that he pointed it out with his stick to passers-by, and promptly announced his intention to try his own hand at poster-making.\n\nIn 1908, Octave Mirbeau pin-pointed the importance at the time of this poster by an unknown artist [in O. Mirbeau, ‘Préface au catalogue de la vente Thadée Natanson’, June 1908]. “The first poster-print since Daumier to burst triumphantly onto the walls of Paris, a complete departure from the prettily coloured effusions of Chéret, France-Champagne, now unobtainable, is the work of Bonnard.'\r\n"},{"reference":{"text":"","id":""},"details":"","free":"Berès, A., Arveiller, M., Les peintres graveurs, 1890-1900, Paris, 2002, no. 3\r\n\r\nRoger-Marx, C., Bonnard lithographe, Monte-Carlo, 1952, p. 16."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["CIRC.173-1931"],"accessionNumberNum":"173","accessionNumberPrefix":"CIRC","accessionYear":1931,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-05-11","recordCreationDate":"2009-06-30","availableToBook":false}}