{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1036259"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1036259/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006BF2064/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006BF2064/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006BF2064","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1036259/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1036259","accessionNumber":"CIRC.301-1971","objectType":"Print","titles":[{"title":"For Vitality eat greens daily","type":""}],"summaryDescription":"This lithograph combines drawn and photographic techniques. The lettering was produced using stencils and the dashes of yellow over the background appear drawn. Separate printing plates were needed for each colour and the register – how the colours fit together – is slightly off. This can be seen best within the V and g.\r\nThe cabbage, the woman’s head and the yellow on the left were printed using the colour halftone process, in which an image was photographed through screens to reproduce the tone as dots varying in size depending on the intensity of tone. As a printing plate was needed for each colour, the image was photographed through coloured filters to separate out the cyan, yellow, magenta and sometimes black. For each colour the screen was positioned at a slightly different angle so that the grids of dots would print in a different orientation and combine to form wheels of dots, giving the impression of full colour when seen from a distance. Under a magnifier the area of yellow on the left appears like a grid of just yellow dots, while the wheels can be seen in the more complex colours.","physicalDescription":"'For Vitality eat greens daily'. Colour photo-lithograph poster. Signed.","artistMakerPerson":[{"name":{"text":"F.H.K. Henrion","id":"A7803"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Ministry of Food","id":"A1642"},"association":{"text":"issuer","id":"x30790"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"photo-lithography","id":"x37713"}],"materialsAndTechniques":"Colour photo-lithography","categories":[{"text":"Prints","id":"THES48903"},{"text":"Eating","id":"THES48963"},{"text":"Health","id":"THES48942"},{"text":"Posters","id":"THES252963"},{"text":"Printmaking techniques","id":"THES252987"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006BF2064"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLF","id":"THES49656"},"free":"","case":"EDUC","shelf":"9","box":"A"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"ca.1940-45","earliest":"1934-01-01","latest":"1945-12-31"},"association":{"text":"issued","id":"x45592"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"74","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"49.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from: <u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"Signed.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"This poster was issued by the Ministry of Food during the Second World War.","historicalContext":"","briefDescription":"Colour photo-lithograph. Designed by Frédéric Henri Kay Henrion. Poster, For Vitality Eat Greens Daily, issued by the Ministry of Food, 1940-45. ","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"},{"reference":{"text":"","id":""},"details":"","free":"Taken from Departmental Circulation Register 1971"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"cabbage","id":"x36531"}],"contentConcepts":[{"text":"health","id":"AAT55133"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["CIRC.301-1971"],"accessionNumberNum":"301","accessionNumberPrefix":"CIRC","accessionYear":1971,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"18/C10"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-26","recordCreationDate":"2009-06-30","availableToBook":false}}