{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1036131"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1036131/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HN0409/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HN0409/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2015HN0409","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1036131/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1036131","accessionNumber":"CIRC.316-1971","objectType":"Poster","titles":[{"title":"New Architecture Exhibition","type":"trade title"}],"summaryDescription":"","physicalDescription":"Poster advertising an exhibition organised by the Mars Group and held at the New Burlington Galleries, London, 12-29 January 1938. Signed and dated '<i>E. McKnight Kauffer '37</i>'.","artistMakerPerson":[{"name":{"text":"Kauffer, Edward McKnight","id":"A4244"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Architecture","id":"THES48993"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2015HN0409"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR110","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"01/1938","earliest":"1938-01-01","latest":"1938-01-31"},"association":{"text":"issued","id":"x45592"},"note":""},{"date":{"text":"1937","earliest":"1937-01-01","latest":"1937-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"76.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"50.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Measurements taken from: \r\n<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"'E. McKnight Kauffer '37'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Signed and dated."}],"objectHistory":"","historicalContext":"","briefDescription":"'New Architecture Exhibition'. Colour lithograph poster by Edward McKnight Kauffer advertising an exhibition organized by the Mars Group at the New Burlington Galleries London. Britain, January 1938.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"},{"reference":{"text":"","id":""},"details":"","free":"Taken from Departmental Circulation Register 1971"},{"reference":{"text":"","id":""},"details":"","free":"The following excerpt is from THE MODERN ARCHITECTURAL RESEARCH (MARS) GROUP, 1933-1957, by JOHN R. GOLD, Department of Social Studies, Oxford Polytechnic, Publisher: Va\\nce Bibliographies, 1987:\n\nFounded in 1933 and lasting until early 1957, the MARS Group [Modern Architectural Research Group] has been depicted as being in the vanguard of architectural modernism in England and a crucial intermediary in promoting the spread of the ideas of the European architectural  avant-garde.  Whilst there is  some truth in both points, such views can misrepresent the group's true role. With regard to the first point, it must be stressed that the size of the Group's  membership and the scale of its  formal achievements were relatively modest.  At no stage did the Group have much more than 100 members and its major works were confined primarily to a small-scale contribution to the 'New Homes for Old' Exhibition in London in 1934, organisation of two exhibitions of their own  --  the 'New Architecture' exhibition at London's New Burlington Galleries in 1938 and the far more modest 'Turn Again...' exhibition displayed in the courtyard of the Royal Exchange in 1955 -- and publication of a much-derided plan for London in 1942.  Thus, one may argue that the MARS Group's true significance stemmed less from its number of adherents or from its direct power and influence than from the support that its very existence lent to a disparate and somewhat isolated group of architects at an important time in their personal and collective development.  As such the Group provided its membership with a collective voice, an arena for debate and, perhaps most important, an identity.'"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"exhibition","id":"x37997"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["CIRC.316-1971"],"accessionNumberNum":"316","accessionNumberPrefix":"CIRC","accessionYear":1971,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"22/G1"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-18","recordCreationDate":"2009-06-30","availableToBook":false}}