{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1034089"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1034089/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2009BX5009/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2009BX5009/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2009BX5009","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1034089","accessionNumber":"CIRC.770-1969","objectType":"Lithograph","titles":[{"title":"Running Cola is Africa","type":"assigned by artist"}],"summaryDescription":"This is one of a set of seven lithographs by different artists, published by Motif Editions in connection with <i>Cybernetic Serendipity</i>, a major exhibition held at London's Institute of Contemporary Arts in 1968. The portfolio includes two works by the Computer Technique Group, plus single works by Charles Csuri and James Shaffer, William Fetter, Maughan S. Mason, Donald K. Robbins, and Kerry Strand. The complete set was acquired by the Museum in 1969, at a cost of £5. \n\nThe original plotter drawing for <i>Running Cola is Africa</i> was created by members of the Computer Technique Group in late 1967 or early 1968, at the IBM Scientific Data Centre in Tokyo. The book published to coincide with the Cybernetic Serendipity exhibition includes the following information about the artwork: \n\n\"A computer algorithm converts a running man into a bottle of cola, which in turn is converted into the map of Africa. \nIdea by Masao Komura, data by Makato Otake, programme by Koji Fujino (CTG)\" (p.75-76)\n\nEarly references to the group include the English-language spelling Komura, but the artist himself prefers the spelling Kohmura. ","physicalDescription":"The outline of a running man morphs into the shape of a coca cola bottle before transforming into the shape of the African continent ","artistMakerPerson":[{"name":{"text":"Computer Technique Group","id":"A25588"},"association":{"text":"maker","id":"x40240"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Motif Editions","id":"A23422"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"plotter drawing","id":"x43893"},{"text":"lithography","id":"AAT53271"},{"text":"computer-aided design","id":"AAT54178"}],"materialsAndTechniques":"Lithograph after a computer-generated plotter drawing","categories":[{"text":"Computer Art","id":"THES49037"},{"text":"Printmaking techniques","id":"THES252987"},{"text":"Prints","id":"THES48903"},{"text":"Africa","id":"THES49019"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2009BX5009"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB3H","shelf":"23","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Japan","id":"x29399"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1967 - 1968","earliest":"1967-01-01","latest":"1968-12-31"},"association":{"text":"made","id":"x28654"},"note":"printed 1968"}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"50.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Length","value":"75","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Cybernetic Serendipity (Institute of Contemporary Arts 01/01/1968-31/12/1968)","historicalContext":"","briefDescription":"Lithograph after a computer-generated drawing, entitled 'Running Cola is Africa', by the Computer Technique Group, 1967/68. From the Cybernetic Serendipity collector's set.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Taken from Departmental Circulation Register 1969"},{"reference":{"text":"Arreola, P., Gardner, C. and Lenz, M. Digital Art: 1960s - Now. London: Thames & Hudson with the Victoria and Albert Museum, 2024,","id":"AUTH407700"},"details":"p. 25, fig. 6.","free":""}],"production":"","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"In 1968, London‘s Institute of Contemporary Art (ICA) held a major exhibition of electronic, cybernetic and computer art. Work by the Computer Technique Group from Japan was shown there. In this computer generated drawing a running man morphs into a Coke bottle and then a map of Africa.\r\n\nComputer Technique Group\r\n(Masao Komura, Makoto Otake and Koji Fujino), Tokyo\r\nPublished by Motif Edition, London\r\nLithograph\r\nMuseum no. Circ.770-1969\r\n","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["CIRC.770-1969"],"accessionNumberNum":"770","accessionNumberPrefix":"CIRC","accessionYear":1969,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-03","recordCreationDate":"2009-06-30","availableToBook":false}}