{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O102538"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O102538/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AE5224/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AE5224/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AE5224","copyright":"© Victoria and Albert Museum, London / The Richard Avedon Foundation","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O102538","accessionNumber":"E.1256-1993","objectType":"Photograph","titles":[{"title":"Margot McKendry and China Machado with Members of the French Press. Dresses by Lanvin-Castillo and Heim, Paris Studio","type":""}],"summaryDescription":"Avedon's lively fashion photography contrasted sharply with the formal studio fashion shots that preceded it. In this image he plays out the contrast between the cold, statuesque beauty of the models and the clamour and animation of the journalists.","physicalDescription":"Photograph of two female models in haute couture dresses posing with their backs to a crowd of press photographers, journalists and hanger-ons.","artistMakerPerson":[{"name":{"text":"Avedon, Richard","id":"A4168"},"association":{"text":"photographer","id":"AAT25687"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Gelatin-silver print","categories":[{"text":"Photographs","id":"THES48910"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AE5224"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLF","id":"THES49656"},"free":"","case":"X","shelf":"903","box":"D"}],"partTypes":[[{"text":"photograph","id":"AAT46300"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Paris","id":"x29068"},"association":{"text":"photographed","id":"x30151"},"note":""}],"productionDates":[{"date":{"text":"1961","earliest":"1961-01-01","latest":"1961-12-31"},"association":{"text":"photographed","id":"x30151"},"note":""}],"associatedObjects":[],"creditLine":"Purchased 1993","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"'Margot McKendry and China Machado with Members of the French Press. Dresses by Lanvin-Castillo and Heim, Paris Studio', photograph by Richard Avedon (born 1923), Paris, 1961","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Making It Up: Photographic Fictions (2018)\r\nMarta Weiss\r\n\r\nIn these staged scenes, Avedon mocks the very industry in which he played such a major role – fashion. In one picture, buyers, writers and photographers clamour around two statuesque figures. In the other, a model is caught inside a car by a frenzied crowd of paparazzi.","date":{"text":"","earliest":null,"latest":null}},{"text":"Richard Avedon (1923–2004)\r\nMaxime McKendry and China Machado\r\nwith Members of the French Press. Dresses\r\nby Lanvin-Castillo and Heim, Paris Studio,\r\n1961\r\nSuzy Parker, Dress by Nina Ricci, Champs-\r\nElysees, Paris, 1962\r\n\r\nIn these staged scenes, Avedon mocks the very\r\nindustry in which he played such a major role\r\n– fashion. In one picture, buyers, writers and\r\nphotographers clamour around two statuesque\r\nfigures. In the other, a model is caught inside a\r\ncar by a frenzied crowd of paparazzi.\r\n\r\nGelatin silver prints\r\nMuseum nos. E.1256-1993, 1255-1993","date":{"text":"23/7/2016-5/3/2017","earliest":"2016-07-23","latest":"2017-03-05"}},{"text":"‘Selling Dreams: One Hundred Years of Fashion Photography’, 2014. Label text:\r\n\r\nRichard Avedon (1923–2004)\r\nMargot McKendry and China Machado with Members of the French Press\r\nFashion by Lanvin-Castillo and Heim, Paris\r\nHarper’s Bazaar, 1961\r\n\r\nIn this frenzied fashion scene, staged in Avedon’s Paris studio, the photographer mocks the industry in which he played such a major role. Statuesque figures in floor-length satin creations struggle to retain their poise amid the crush of photographers. Buyers and writers clamour to get a closer look. \r\n\r\nGelatin silver print\r\nMuseum no. E.1256-1993\r\n","date":{"text":"07 03 2014","earliest":"2014-03-07","latest":"2014-03-07"}}],"partNumbers":["E.1256-1993"],"accessionNumberNum":"1256","accessionNumberPrefix":"E","accessionYear":1993,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2004-08-19","availableToBook":false}}