{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1023999"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1023999/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2012FJ7432/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2012FJ7432/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2012FJ7432","copyright":"©Victoria and Albert Museum, London/Shell U.K. Limited/Simon Rendall","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1023999/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1023999","accessionNumber":"E.1056-2004","objectType":"Poster","titles":[{"title":"Magicians Prefer Shell","type":"generic title"},{"title":"You Can Be Sure Of Shell","type":"series title"}],"summaryDescription":"Edward McKnight Kauffer was an influential designer who contributed a number of designs to the various Shell-Mex poster campaigns of the 1930s. Kauffer also designed ‘Explorers Prefer Shell’ and ‘Actors Prefer Shell’ for this series naming different professions. ","physicalDescription":"Colour lithograph poster advertising Shell, with a graphic illustration of two hands, one blue with a white circle, the other white with a black circle. The text is in red, black and blue running vertically around a third blue circle on the right. Signed and dated.","artistMakerPerson":[{"name":{"text":"Kauffer, Edward McKnight","id":"A4244"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Shell Mex","id":"A31205"},"association":{"text":"issued by","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph poster","categories":[{"text":"Posters","id":"THES252963"},{"text":"Tourism & Travel","id":"THES250702"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2012FJ7432"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR9","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"productionDates":[{"date":{"text":"1934","earliest":"1934-01-01","latest":"1934-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"CIRC.156-1968","id":"O1037684"},"association":"Duplicate"}],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"115","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"approx"}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"'Magicians Prefer Shell. You Can Be Sure Of Shell'. Colour lithograph poster  designed by Edward McKnight Kauffer. One of a series of lorry bills issued by  Shell Mex and B.P. Ltd., Great Britain, 1934.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1056-2004"],"accessionNumberNum":"1056","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-30","recordCreationDate":"2009-06-30","availableToBook":false}}