{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1023995"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1023995/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2012FJ7429/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2012FJ7429/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2012FJ7429","copyright":"©Victoria and Albert Museum, London/Shell U.K. Limited/Simon Rendall","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1023995/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1023995","accessionNumber":"E.1052-2004","objectType":"Poster","titles":[{"title":"Merchants Prefer Shell","type":"trade title"},{"title":"You Can Be Sure of Shell","type":"series title"}],"summaryDescription":"Edward McKnight Kauffer (1890–1954) was born in the USA but moved to Britain in 1914. He was influenced by Cubism and Vorticism, and produced posters for many organisations including London Transport and Great Western Railway. He was Shell’s principal poster designer and produced over 180 artworks for Shell during the 1920s and 1930s.","physicalDescription":"Poster depicting a wooden crate marked 'F.O.R London' being winched up on a crane hook.","artistMakerPerson":[{"name":{"text":"Mcknight Kauffer, Edward","id":"AUTH351007"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Shell Mex and B.P. Ltd.","id":"A31205"},"association":{"text":"issuer","id":"x30790"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph poster","categories":[{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2012FJ7429"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR9","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"UK","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1933","earliest":"1933-01-01","latest":"1933-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.3282-1980","id":"O549563"},"association":"Design"}],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"76.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"113.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'E. McKnight Kauffer '33'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Signed and dated."},{"content":"'396'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Numbered."}],"objectHistory":"","historicalContext":"","briefDescription":"'Merchants Prefer Shell. You Can Be Sure Of Shell'. Colour lithograph poster designed by Edward McKnight Kauffer. Issued by Shell-Mex and B.P. Ltd., Great Britain, 1933.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1052-2004"],"accessionNumberNum":"1052","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-20","recordCreationDate":"2009-06-30","availableToBook":false}}