{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1023981"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1023981/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2012FJ7437/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2012FJ7437/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2012FJ7437","copyright":"©Victoria and Albert Museum, London/Shell U.K. Limited/Simon Rendall","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1023981/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1023981","accessionNumber":"E.1046-2004","objectType":"Poster","titles":[{"title":"The New Forest. See Britain First on Winter Shell","type":"generic title"}],"summaryDescription":"Edward McKnight Kauffer (1890–1954) was born in the USA but moved to Britain in 1914. He was influenced by Cubism and Vorticism, and in this poster, Neo-Romanticism, and produced posters for many organisations including London Transport and Great Western Railway. He was Shell’s principal poster designer and produced over 180 artworks for Shell during the 1920s and 1930s.","physicalDescription":"Colour lithograph poster depicting a wintery landscape with a cloudy sky. Two large trees in the foreground are grey and leafless with fallen leaves blanketing the ground in brown and orange. Further trees are picked out in the background with white frosty edges. Signed and numbered 308 (Shell catalogue number) bottom right.","artistMakerPerson":[{"name":{"text":"Mcknight Kauffer, Edward","id":"AUTH351007"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Shell","id":"A31205"},"association":{"text":"issuer","id":"x30790"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph poster","categories":[{"text":"Posters","id":"THES252963"},{"text":"Transport","id":"THES48881"},{"text":"Tourism and travel","id":"THES250702"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2012FJ7437"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR9","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"UK","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1931","earliest":"1931-01-01","latest":"1931-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"115","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"approx"}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"\"The New Forest. See Britain First on Winter Shell\" by Edward McKnight Kauffer, 1931, UK","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"New Forest","id":"x47383"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"national parks","id":"AAT8189"},{"text":"trees","id":"AAT132410"},{"text":"winter","id":"AAT133101"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1046-2004"],"accessionNumberNum":"1046","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-20","recordCreationDate":"2009-06-30","availableToBook":false}}