{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1022994"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1022994/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HG8699/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HG8699/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HG8699","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1022994","accessionNumber":"E.627-2004","objectType":"Poster","titles":[{"title":"Neon Rose #7","type":"assigned by artist"}],"summaryDescription":"","physicalDescription":"Colour offset lithograph poster with a photograph by Fred Roth for a concert by The Only Alternative & His Other Possibilities, February 17-19, 1967, at The Matrix, San Francisco. Lettered 'Neon Rose No. 8'.","artistMakerPerson":[{"name":{"text":"Moscoso","id":"A3501"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Posters","id":"THES252963"},{"text":"Psychedelia","id":"THES253011"},{"text":"Music","id":"THES253065"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014HG8699"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"62","box":"E"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"USA","id":"x29333"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1967","earliest":"1967-01-01","latest":"1967-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Psychedelic poster by Victor Moscoso. San Francisco, USA. \"The Only Alternative\" (1967). Neon Rose No. 7. (Photo: Fred Roth).","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"The following reference is a description of the poster by the artist from his own website:\r\n\"\r\n\"Neon Rose #7 \"This is the only poster done for the band, so I guess their only alternative was their only show.\"\r\n\r\nThe Only Alternative & His Other Possibilities existed from 1966 to 1969 and was comprised of Pat Hunt, Tor Olson, Tom Rice, Mimi Fariña, Michael Aragon, and John Bingham. They played several concerts at the Matrix in 1967 alongside Jefferson Airplane and Big Brother & the Holding Company featuring Janis Joplin."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.627-2004"],"accessionNumberNum":"627","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2009-06-30","availableToBook":false}}