{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O101619"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O101619/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006BB0992/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006BB0992/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006BB0992","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O101619/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O101619","accessionNumber":"E.3219-2004","objectType":"Design","titles":[{"title":"Design for Wiletts and Sons","type":"generic title"}],"summaryDescription":"This design is from the packaging company Willetts & Sons, which was based in London from 1910 until the 1960s. The company made paper bags, card boxes, labels and tickets for a range of different clothes stores. Sometimes they employed artists to illustrate these items. \r\n\r\nThis example was drawn by a commercial artist at the little-known Roseland Studio in the 1920s. It shows a woman with fashionably short hair wearing a sophisticated evening dress and holding an ostrich feather. Such an image was clearly designed to appeal to fashionable customers and to reflect well on the clothes store which used it. \r\n\r\nThe V&A holds over 40 similar designs from Willetts & Sons.","physicalDescription":"Drawing of a woman wearing a sleeveless black silk evening dress, seen from behind. The  dress is open at the back in a v-shape and there is a panel of floral fabric across the model’s bottom. The hem slopes down from the front forming a short train at the back. The model holds a large feather.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Willetts & Sons","id":"A13346"},"association":{"text":"commissioned by","id":"x28662"},"note":""},{"name":{"text":"The Roseland Studio","id":"A13344"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"","id":""},{"text":"drawn","id":"x30545"}],"materialsAndTechniques":"Pen, ink and pencil on cream card","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Labels & packaging","id":"THES48927"},{"text":"Drawings","id":"THES48966"},{"text":"Designs","id":"THES48968"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006BB0992"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"MD","shelf":"13","box":"B"}],"partTypes":[[{"text":"designs","id":"AAT102051"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1920s","earliest":"1920-01-01","latest":"1929-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Presented by Mrs Pamela Joan Gordon in memory of her father, George Frederick Willetts (1893-1961)","dimensions":[{"dimension":"Height","value":"45.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"26.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'THE \"ROSELAND\" STUDIO.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Stamped in ink, bottom left"},{"content":"'No 8'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Handwritten in ink at the bottom of the design"},{"content":"'494/ 7 1/2\" Deep'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Handwritten in pencil, bottom right. The first line underlined"}],"objectHistory":"","historicalContext":"","briefDescription":"A design drawing by the Roseland Studio for the packaging firm of Willetts and Sons, London, showing a woman wearing an evening dress, 1920s","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"figures (representations)","id":"AAT189808"},{"text":"women","id":"AAT25943"},{"text":"evening dresses","id":"AAT243843"},{"text":"trains (costume components)","id":"AAT224243"},{"text":"floral patterns","id":"AAT10135"},{"text":"feathers","id":"x35691"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.3219-2004"],"accessionNumberNum":"3219","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-05-07","recordCreationDate":"2004-07-15","availableToBook":false}}