{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O101204"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O101204/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017JY9636/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017JY9636/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2017JY9636","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017JY9637","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O101204","accessionNumber":"W.11-2003","objectType":"Telephone","titles":[],"summaryDescription":"This phone commemorated Queen Elizabeth II's Silver Jubilee in 1977. It was the first to be designed and manufactured by the GPO, but was a commercial failure.  It was designed and produced in-house at the GPO's factory in Cwmcarn, South Wales, from the mid-1970s.  The design brief was for a compact phone capable of fitting on a narrow shelf (which meant the bell set had to be external).  The design was deemed old-fashioned by the public, and most stocks were scrapped after 1977. The Silver Jubilee special edition phones were issued as gifts by the GPO, and others were rented or sold to the public.","physicalDescription":"Compact telephone in Balmoral blue with plastic Queen Elizabeth II Silver Jubilee logo on dial plate.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"British General Post Office","id":"A13086"},"association":{"text":"maker","id":"AAT251917"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"plastic","id":"AAT14570"}],"techniques":[{"text":"moulding","id":"AAT53134"}],"materialsAndTechniques":"Moulded plastic","categories":[{"text":"Household objects","id":"THES48939"},{"text":"Plastic","id":"THES49026"},{"text":"Telecommunication","id":"THES49028"},{"text":"Product design","id":"THES49025"}],"styles":[],"collectionCode":{"text":"FWK","id":"THES48597"},"images":["2017JY9636","2017JY9637"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES302898"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Telephone","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Cwmcarn","id":"x38332"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1977","earliest":"1977-01-01","latest":"1977-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by British Telecom Ltd.","dimensions":[{"dimension":"Height","value":"11.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"23","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"13","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"In 2001, BT began the dispersal of its collection of historic telecommunications artefacts and documentation, through the Connected Earth Project. This project was established to dispose of BT's collections to the professional museums sector, and to make available the history of British telecommunications via a 'virtual museum' (www.connected-earth.com). The majority of specialist collections was dispersed to 9 partner museums (including the Science Museum and the Museum of London). The rest of the material was offered to the museums sector (including the V&A) on a first come, first served basis. This telephone is one of those given to the V&A [2003/167].\n","historicalContext":"The Post Office (GPO) Special Range telephones were products of a distinctive design and appearance which, in general, incurred higher tariff charges than the standard issue phones. They were introduced in two phases in the 1970s and 1980s as means of offering greater consumer choice to users, whilst maintaining the Post Office policy that all telephone instruments having access to the public network must be owned, installed and maintained by the Post Office. Although distinctive in their external design, they were compatible with all other PO issue phones and could be used on all exchange lines. The second phase of Specials in the 1980s offered plug and socket phones which could be installed without the need for a specialist fitter, which brought the cost down somewhat.\r\n\r\nThe Special Range included the novelty phones based on the figures of Mickey Mouse (introduced in 1978) and Snoopy. Generally, the PO and later BT purchased existing models from overseas manufacturers and put them into production themselves. In only rare cases (like the Trimphone which, as the Deltaphone, became a 'special') did they commission new design themselves\r\n","briefDescription":"Telephone in Balmoral blue, made by GPO, Cwmcarn, 1977.","bibliographicReferences":[],"production":"Reason For Production: Commemorative","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[{"text":"British Telecom","id":"A13096"}],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"crown jewels","id":"AAT230798"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["W.11-2003"],"accessionNumberNum":"11","accessionNumberPrefix":"W","accessionYear":2003,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-19","recordCreationDate":"2004-07-02","availableToBook":true}}