{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O100756"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O100756/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BR3412/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BR3412/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BR3412","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2014HG5942","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O100756","accessionNumber":"E.329-2004","objectType":"Poster","titles":[{"title":"Earth Day","type":"generic title"}],"summaryDescription":"The first Earth Day was held on 22 April 1970 with the aim of raising awareness of environmental issues. It also helped to consolidate the new environmental movement which was growing out of a climate of social conscience and the contemporary interest in alternative lifestyles. This photomontage probably reproduces one of the works on show in the exhibition advertised by the poster. The gas mask is a monstrous image in itself and, combined with the globe, it raises the spectre of a world suffocating from pollution.","physicalDescription":"Black and white photograph of a globe harnessed into a gas mask.","artistMakerPerson":[{"name":{"text":"Leydenfrost, Robert","id":"A12985"},"association":{"text":"designer","id":"x36960"},"note":""},{"name":{"text":"Brewster, Don","id":"A12986"},"association":{"text":"photographer","id":"AAT25687"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Environmental Protection Agency (EPA)","id":"A38529"},"association":{"text":"Issued","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Offset lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"},{"text":"Interiors","id":"THES48933"},{"text":"Household objects","id":"THES48939"},{"text":"Shekou","id":"THES279777"},{"text":"Values of Design","id":"THES279818"},{"text":"Design Society","id":"THES279819"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BR3412","2014HG5942"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"60","box":"E"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United States","id":"x29333"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1970","earliest":"1970-01-01","latest":"1970-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"640","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"490","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Earth Day, April 22, 1970/ In the Board Room:/ Photographic Exhibit: \"Open Space in the Inner City\" 1:00 - 5:00 p.m./ Film: \"Mission Impossible: They Care for a City\" At 2:00, 3:00, 4:00 p.m.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed in white"}],"objectHistory":"Historical significance: The first Earth Day was held on 22 April, 1970.","historicalContext":"","briefDescription":"'Earth Day' poster designed by Leydenfrost, photographed by Brewster, USA, 1970","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Earth Day","id":"V225"}],"associatedEvents":[],"contentOthers":[{"text":"planet","id":"x30081"},{"text":"ecology","id":"AAT54468"},{"text":"photography","id":"AAT54225"},{"text":"world","id":"AAT28442"},{"text":"gas mask","id":"AAT24800"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.329-2004"],"accessionNumberNum":"329","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1159"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2004-06-10","availableToBook":false}}